Professional Agile Leadership™ – Evidence-Based Management™

Exam Introduction

The Professional Agile Leadership™ – Evidence-Based Management™ (PAL-EBM) is an official certification from scrum.org This course empowers leaders and professionals to adopt an evidence-based management approach to drive organizational agility. This advanced course combines principles of Professional Agile Leadership and Evidence-Based Management (EBM), offering practical tools to measure, evaluate, and optimize business performance based on real data.

The PAL-EBM is internationally recognized and stands out for developing skills that enable participants to make strategic decisions based on metrics, continuously improve the value stream, and strengthen the delivery of sustainable results. By applying the EBM framework, leaders learn to align organizational objectives with measurable results, driving innovation, customer focus, and continuous improvement. The certification represents a seal of excellence in agile leadership and metrics-driven management, making it ideal for those who wish to consolidate their performance in complex and dynamic environments.

Exam Requirements
There are no mandatory prerequisites for taking the PAL-EBM exam, but it is recommended that candidates have basic knowledge of agile practices and frameworks such as Scrum. The course is especially suitable for leaders, managers, and professionals who wish to improve their ability to manage results and measure value empirically.

The exam is conducted online, with 40 multiple-choice questions, a duration of 60 minutes, and a minimum passing score of 85%. Participants have access to preparation materials, case studies, and examples of applied metrics, reinforcing their practical understanding of EBM. The Evidence-Based Management Guide is recommended reading and provides the necessary conceptual foundation for effectively applying the framework.

Benefits of Certification

The PAL-EBM certification demonstrates mastery of evidence-driven agile leadership practices, strengthening the ability to make strategic decisions based on data, not just intuition. Certified leaders become able to define Key Value Areas (KVAs) and Key Value Measures (KVMs), aligning business objectives with metrics that translate into real value for the customer and the organization.

This training boosts return on investment (ROI) by enabling managers to prioritize high-impact initiatives, increase transparency, and foster a culture of continuous adaptation. The PAL-EBM is globally recognized and does not expire, establishing itself as an essential credential for those who wish to lead agile transformations and sustain organizational growth based on concrete results.

For whom it is addressed
The Professional Agile Leadership™ – Evidence-Based Management™ course is designed for agile leaders, executives, Product Owners, Scrum Masters, Agile Coaches, project managers, and agile transformation consultants. It is also suitable for professionals and teams who want to understand how metrics and data can guide value delivery and continuous improvement.

Organizations seeking strategic alignment, innovation, and sustainable results find in EBM an effective method for measuring progress and ensuring evidence-based decisions. Therefore, the course is ideal for both team leaders and those involved in defining business objectives and strategies.

Program content

1. Fundamentals of Evidence-Based Management™ (EBM)

• Overview of EBM as a framework for organizational agility
• Importance of evidence-based leadership in agile environments
• How EBM integrates with Scrum and other agile frameworks
• Benefits of a metrics- and results-driven approach

2. Key Value Areas (KVAs) and Key Value Measures (KVMs)

• Introduction to Key Value Areas (KVAs): Current Value, Capacity to Innovate, Cycle Time, etc.
• Identifying and using Key Value Measures (KVMs) to guide decisions
• How KVAs and KVMs Help Align Business Objectives and Deliver Continuous Value
• Implementing KVAs and KVMs in an Effective Product Strategy

3. Continuous Improvement Cycle and Evidence-Based Management

• Plan, Execute, Evaluate, and Adapt: ​​the continuous cycle of improvement in EBM
• How to use data and metrics to identify areas for improvement
• Evidence-based decision-making for adaptation and innovation
• Data collection practices to guide teams to better results

4. Metrics-Driven Agile Leadership

• Agile leadership strategies focused on results
• How to Motivate and Engage Teams Using EBM Practices
• Development of an organizational culture of continuous improvement
• Communicating value to stakeholders through evidence and data

5. Practical Implementation of Evidence-Based Management™

• Real case studies of EBM application in different contexts
• Tools and techniques for applying EBM in practice
• How EBM Supports Transparency and Adaptive Inspection in Scrum
• Developing an action plan to implement EBM in your organization

6. Measuring and Maximizing ROI

• Using EBM to assess and maximize Return on Investment (ROI)
• How to measure the impact of initiatives and adjust based on feedback
• Identifying metrics that drive growth and sustainability
• Aligning product and business objectives with value metrics

7. Closing and Certification

• Preparing for the Professional Agile Leadership™ – Evidence-Based Management™ (PAL-EBM) Certification
• Discussion of case studies and practical application of EBM concepts
• Additional Resources and Support for Ongoing Certification
• Next steps and continued development as an evidence-driven agile leader

Differential

The key differentiator of Professional Agile Leadership™ – Evidence-Based Management™ (PAL-EBM) lies in its practical and strategic approach, which empowers leaders to make intelligent, measurable decisions aligned with business value. The course is taught by Professional Scrum Trainers (PSTs) certified by [organization name missing]. scrum.org, ensuring conceptual rigor and a rich, collaborative learning experience.

The teaching methodology combines theory, interactive exercises, and real-world case studies, allowing participants to experience firsthand how to apply EBM in their organizations. This dynamic format fosters a deep understanding of value metrics, adaptive leadership, and a culture of continuous improvement.

Upon completing the course, participants become change agents capable of transforming data into decisions, strategies into results, and leadership into real impact. With PAL-EBM, leaders and professionals develop an evidence-driven vision, essential for thriving in a constantly evolving market where agility and value measurement are key competitive differentiators.